Digital Marketing is a powerful way of encouraging people at churches, clubs, schools, organisations and companies to campaign for, donate to, fundraise for and support our activities.

Our aim is to engage supporters, motivate fundraisers, encourage volunteers and increase donations to www.justgiving.com/creatingbetterfutures

Being effective with social media isn’t about re-inventing the wheel and writing fresh copy every time, it’s about lifting information from our weekly blog to present a united front to our readers. Tone and feel of our content needs to be correct first time and seamless, so people can’t tell who’s written it. Readers know if a post’s been edited and this makes us look unprofessional.

What activities will you be involved in?

• Researching National Awareness Day websites to see how they promote themselves
• Looking at how other charities, and CBF, promoted their work last year on a particular awareness day
• Using our weekly blog as the basis for your social media content to maintain consistency and minimise errors
• Writing copy in Word so spelling and grammar are automatically corrected
• Being meticulous in checking dates, hashtags, images, links, times and web addresses
• Sourcing relevant images that are copyright free and adding CBF logo to images we’ve taken
• Making sure your post has a call-to-action; engage, motivate, donate, sponsor, CBF website or information
• Scheduling and uploading your post into Hootsuite
• Communicating with the Digital Marketing team using Google Hangouts, WhatsApp and Outlook
• Working closely with our teams in the UK and Zimbabwe

What skills and abilities will you need to have?

• To be highly skilled at presenting information verbally, online and in print
• Taking pride in your work and constantly paying attention to detail
• Proof reading skills to find errors and omissions
• Ability to use simple and clear language to ensure your words and messages connect with our readers
• Turning our information around so that it’s accessible to people reading it and means something to them
• Writing about what’s important to our readers, how we can help them, how they’re affected, how they can use our resources, and using case studies of CBF story, impact and solution
• Planning ahead so social media content isn’t rushed
• Managing content across existing social media channels; Facebook, Google+, Instagram, Linkedin, Pinterest, Twitter, YouTube and recommending new ones
• Manipulating images using Photoshop, Paint and Snipping Tool
• Experience using these packages; Excel, Google Adwords, Google Analytics, Google Drive, Hootsuite, MailChimp, Photoshop, PowerPoint, Publisher, Word & WordPress

How much time should you offer?
We’re looking for 15 hours a week, over three days, for a minimum of three months.