Lift the Baby – safer sleeping campaign

Primary interest
Families and Parenting

London Irish Rugby Club have supported a major video campaign aimed at preventing baby deaths due to safe sleeping issues. The video is the result of a yearlong piece of work pioneered by Berkshire West CCG, East Berkshire CCG and a range of health partners.

The video is called Lift the Baby and is aimed at promoting safer sleeping in younger babies and is aimed at men and their understanding of the issues. A special website has been developed in partnership with the Lullaby Trust and features a link to the video along with a range of safe sleeping advice