Become a ‘Welcome to Reading’ Volunteer Ambassador

Primary interest
Update: The information afternoon planned for Friday 20 March 2020 has been postponed, but you can still find out more and register your interest by contacting
Are you proud of Reading and interested in helping welcome visitors to our town?  Could you spare some time to provide information and directions to visitors as they arrive at Reading Station?

Reading UK is looking for people who take pride in Reading – its history, culture, diversity and modern economy – and who can spare up to three hours a week to help run a mobile tourist information stand inside Reading Station.

You will have a good knowledge of Reading and its geography, and what it has to offer to tourists, shoppers, business visitors or people visiting for other reasons. You will be confident using maps and timetables and giving directions. Experience in a customer service role and a willingness to engage with people and help them is essential.

Nigel Horton-Baker, Executive Director, Reading UK, said:

If you are looking for a stimulating volunteer role, if you like helping people and share a pride in Reading, why not consider becoming one of our Welcome to Reading Ambassadors? We want to welcome visitors to Reading, ensure they can get to wherever they need to go and take away an understanding of what there is to do and see while they are here. If you think you could help make a difference to the visitor welcome to Reading, we would love to hear from you!

David Pinder, GWR’s Reading Station Manager, said:

With tens of thousands of people coming through Reading Station every day, this is a great chance to provide them with a warm welcome, information and directions. This great project can make a real difference to station users and ensure they make the most of the amazing things Reading has to offer and have a seamless onward journey.

Reading is promoting itself as a leisure tourism destination as part of the new national tourist trail, the Great West Way, which runs from London to Bristol. The re-opened Abbey Ruins, our great museums, river trips on the majestic Thames, excellent shopping and eating out, not to mention high-quality hotels, mean we have a great deal to offer visitors.

Welcome Ambassadors will also provide a service to the many visitors who are here for business, coming to meet colleagues or clients in one of the many town centre offices or surrounding business parks. The University of Reading, Reading FC and the Royal Berkshire Hospital are among other common reasons for visiting.

The Welcome to Reading Ambassadors will be based inside Reading Station at a mobile tourist information stand. You will receive training and will wear a branded Welcome to Reading uniform during your shifts. You will need to be able to volunteer for up to three hours a week on average.