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Help raise awareness of Samaritans in the local community

Marketing / PR volunteer needed for Reading Samaritans in RG1

Branch Publicity Officer (BPO)
MAIN PURPOSE OF ROLE

To raise awareness of Samaritans in the local community by coordinating all publicity and public relations activities within the Branch in order to recruit volunteers, raise funds and develop caller awareness.

KEY RESPONSIBILITIES

a) To raise awareness of Samaritans in order to recruit volunteers, raise funds and develop caller awareness.
• To liaise with the branch committee so that branch publicity is based on branch needs and is kept in touch with branch plans.
• To agree with the branch committee a plan for publicity activities each year and draw up a strategy to achieve this.
• To co-ordinate all forms of publicity undertaken for the branch by volunteers and ensure they are working effectively together.
• With the help of the branch, to recruit publicity volunteers as required and to manage and support them.
• To ensure all publicity volunteers are given the opportunity to attend online training sessions organised by the General Office communications team or within a region.
• To organise branch participation in organisation-wide publicity campaigns by liaising with the communications team at General Office and the Regional Marketing Officer.
• To disseminate publicity materials from the product catalogue to target groups.

b) To act as the Branch Brand Guardian and ensure branch publicity organised by and for the branch is in keeping with Samaritans policy, best practice guidelines, including our visual identity and editorial style guides.
• To liaise with the Regional Marketing Officer on a regular basis, attend regional publicity meetings and co-operate with other branches and the region as required.
• To encourage other publicity volunteers to attend regional meetings.
• To work with the branch volunteer recruitment team to ensure all recruitment is supported by appropriate publicity.
• To work with colleagues in the branch to ensure fundraising activity is supported by appropriate publicity.
• To strengthen the reputation of the organisation by utilising promotional and press resources prepared by the communications team at General Office to ensure Samaritans branding and materials are used consistently and appropriately.
• To understand the importance of using prepared organisation-wide materials when promoting Samaritans to potential volunteers, callers and donors, and to advocate the consistent use of Samaritans visual identity.

QUALITIES & EXPERIENCE

• An outgoing person who will enjoy building up relationships with your local press, media and community.
• Someone with sound knowledge of Samaritans vision, mission and values are important.
• An excellent communicator, both oral and written.
• A natural networker, with an ability to create and maintain relationships with various organisations and bodies.
• Someone who is IT literate.
• A person with experience of publicity, marketing, PR, media or advertising would be helpful.

BENEFITS

• Develop meaningful relationships with local organisations, including press, to strengthen the reputation of your Branch in your community.
• An opportunity to make a real difference to the success of the Branch – using publicity channels to fulfill Samaritans vision, mission and values.
• Be part of a supportive regional and national team who will support your development

Organisation
Contact person firstname
Ali Chapman, Director
Lastname
Contact person's position
Mobile?
07801 561238
Location address line 1
59a Cholmeley Road
Town
Reading
Postcode
RG1 3NB

Map
Location description
Work from home or come to our centre in RG1
Wheelchair accessible?
Yes
Car parking for the volunteer?
Yes
Secure bicycle parking?
Yes
Near public transport?
Yes
How much time?
A few hours a month
What times and days of the week?
Mon AMMon PMMon EVETue AMTue PMTue EVEWed AMWed PMWed EVEThu AMThu PMThu EVEFri AMFri PMFri EVESat AMSat PMSat EVESun AMSun PMSun EVE
Availability required
Any of these times
Task type?
Marketing / PR
Will suit someone like this:
Enjoys variety and changeSelf organised/motivatedNetworkerSupportiveCreativeCommunicator
Post suitable for supported volunteering?
Yes
Is training given?
Yes
Training description
Handover from outgoing Publicity Officer. Induction into Samaritans & branch
Is support given?
Yes
Description of support
There is support from Samaritans Central Office and volunteers within branch
Are expenses paid?
Yes
Description of expenses
Reimbursement of reasonable expenses
Will I need my own transportation?
Yes
Will the volunteer be CRB or DBS checked?
Yes
Are references required?
Yes
Will there be an interview?
Yes
Are they properly insured?
Yes
Minimum age
18
Do they need a specific gender?
No
How many volunteers needed?
1
Opportunity added on
20 June 2019

Read more about Reading Samaritans