Launch of Vital for Berkshire campaign
Berkshire is seen by many as epitomising the South East, a prosperous and successful county. But behind this image is another Berkshire, one with hidden deprivation. Berkshire Community Foundation (BCF) is putting a spotlight on this hidden Berkshire with the launch of their new campaign: Vital for Berkshire.
People across Berkshire are struggling to cope with a range of issues including a safe home, good health and secure employment – the effects of which are disastrous for our community.
- Almost a quarter of children in Reading are living in poverty
- More than 162,000 working days were lost to work related stress, depression and anxiety in 2015-16. Many firms have no support systems in place.
These are just a couple of shocking statistics from life in our county. Vital for Berkshire will go beyond the statistics to uncover areas where local communities are struggling. A safe home, good health and secure employment are interdependent and underpin well-being – a key message from Berkshire’s Vital Signs 2017.
Gerry Lejeune, Chief Executive of BCF said;
“Vital for Berkshire will raise funds and awareness to address the needs of Berkshire. This support is a lifeline for people with nowhere else to turn. This campaign will be the main focus of our granting over the next two years.”
More about Berkshire Community Foundation (BCF)
BCF was founded in 1985, last year they granted over £1,000,000 to projects in Berkshire. They are part of UKCF a network of 46 community foundations that cover the length and breadth of the country. Community Foundations are unique in that they support local giving to local groups, identifying the local need.