Looking for brand inspiration? Our students’ expertise could be just what you need

Article date
24 July 2018
Primary interest
Voluntary sector

Reading University will be holding a structured four week ‘design-thinking’ brand ‘jam’ with Part 3 typography & design students in autumn 2018, working exclusively with not-for-profits.

Students take on briefs and develop a visual identity and any other marketing collateral they feel is appropriate over four weeks and it’s completely free.

Organisations are under no obligation for you to use the work the students produce, but you may if you wish. This exercise is particularly useful for organisations that are start-ups, need a brand refresh, or want to be involved in a rebranding exercise.

More information about the project, including examples of work produced last year, can be found here.

If you are interested in participating, we will need you, or someone from your organisation to act as a ‘client’ for us and attend:

– A Briefing day on Tuesday 9 October, where you will need to talk about what you do for 30 minutes to a small group of students who have chosen to work on your project (usually around 5) and then be available for questions.

– A Presentation day on Tuesday 4 December, to listen to the students’ ideas and give instant feedback.

Please note that these two dates are not flexible. If you cannot attend them we will not be able to take your project on.

If you are interested please contact Sara Chapman s.k.chapman@reading.ac.uk for more details.

Briefs need to be submitted by the end of August.